Get the most wanted and latest luxury brands without the hassle of flying to Paris or NY and hopping from boutique to boutique. Simply put, it is a better way to shop, and the future of luxury shopping.
?When was eliteUSA established
EliteUSA was established in 2012, in the wake of Instagram and social media platforms alike. eliteUSA is celebrating its ten-year anniversary this year.
Who is behind eliteUSA?
There is an entire team working behind the scenes. The eliteUSA team is continually working together on a daily basis. Ella Abdul is the founder and CEO of eliteUSA. With her vision in line, eliteUSA as a business was brought to life. Ten years ago, Ella Abdul was in The United States. Knowing how difficult it can be to access luxury goods in the GCC due to demand, Ella thought of ways for the GCC to have more accessibility to global markets. Ella wanted to build a bridge between the US, GCC and virtually anyone in the world. Sooner than later, eliteUSA evolved into the European market.
What services do you offer?
EliteUSA is a luxury personal shopping service. eliteUSA provides clients with anything they wish or are looking for within the luxury market. Additionally, eliteUSA promotes the most wanted items and trends within the fashion industry, as presented across our social media handles.
What makes you different from competitors?
EliteUSA always works toward being the best. This includes making sure our team receives the best training. We want to make sure every internal step performs so we deliver what we promise to clients. These steps include: fast service, quick response, checking different markets, product inspection and unique packaging. Additionally, eliteUSA has an app. Building the eliteUSA app took two years and the aoo is fully functional. Apple’s approval of the eliteUSA app enables everything to transpire in the comfort of the app. Clients can pay through the app, chat with an eliteUSA stylist and check-in on the status of their orders.
Who is your targeted audience?
EliteUSA exists for fashion lovers—women and men around the world. We appeal to people who are looking to get dressed-up, wearing luxury items that are difficult to find. Anyone with a passion for fashion will love eliteUSA. Even if a request is seemingly simple—let’s say a Chanel sneaker or Dior belt, eliteUSA exists to fulfill any request or need for a product.
What are your expectations for your business?
With Covid and time, the behavior of shoppers has changed. eliteUSA provides a virtual, online personal shopping concierge. As opposed to shopping in-person, shopping online has become the new normal. In regards to luxury shopping, online is the future. eliteUSA sees the expansion toward online shopping first-hand given we have more and more orders coming in. Because people are investing in the virtual world, virtual reality is becoming more abundant. Technology actively shapes our life. That’s why eliteUSA connects markets from across the globe so you can be sitting at-home and see the latest Paris has to offer, as well as what the chic windows of New York City have to offer.
What would you consider a success for eliteUSA?
Loyalty is a major measure of success for eliteUSA. Many times, we try not to gauge our success by how many new clients we have but how many repeat customers we have. This is a true testament to our level of service. We are very flattered when a client comes to us as their first destination. Meaning, a client comes to eliteUSA first—before checking the market themselves. We care about the relationships we have with our clients tremendously. Trust is what we value most.
What values and beliefs define your brand?
Trust, Customer Service and Speed. – First and foremost, trust is number one. eliteUSA earns trust by meeting our client’s expectations. Like trust, speed is very important. We try our very best to meet client expectations. Speed – eliteUSA works within a 7-10 business day delivery. Then, there is customer service. We work our hardest across all teams (personal shoppers, logistics and sales) to make sure we are all delivering the service and experience we promise. Additionally, we feel a responsibility on a daily basis to show our clients and followers something new and different. eliteUSA only ever wants to present the best and to put our best content out there.
What are your biggest challenges?
EliteUSA is a global company. We have clients and employees across the world. As a result, there are obvious challenges that arise. For instance, time differences and currency exchanges prove difficult. Even though eliteUSA faces global challenges—being global is also a huge advantage. Unlike a mall or store with set hours, eliteUSA is operating 24/7. Being a global company is the new frontier of companies today. eliteUSA works that much harder to prove ourselves across cultures and time zones. We remain open-minded and with open minds, we continue to find more and more success.
Which are your top countries in sales?
Saudi Arabia and Qatar. Ella Abdul is very loyal to Qatar as eliteUSA has history and relationships in Qatar. eliteUSA really grew in the beginning thanks to Qatar and Qatar’s loyal clientele.
